It doesn't matter if it's print, digital, video, or whatever - any execution that's driven by a strong, strategic concept can make an impact. Here's a sample of some of my work, I hope it drives you to dig into the rest of my portfolio.
There's no more powerful way to tell a story than through video. Whether it's through your website,Facebook, Hulu, YouTube, or someplace else, people are consuming video on every device they have. From concept and script to producing and directing, I can put your story in motion for an experience that will move people.
Sorrento Cheese
Sorrento Cheese
OXY
Sorrento Cheese
Superstation WGN
OXY
OXY
Buffalo Sabres
Buffalo Sabres
Trico Wiperblades
Sorrento Cheese
OXY
OXY
The client asked us to do a bank testimonial that didn't look like a bank testimonial.
The key here was to let the naturalizations beauty the region tell the story.
Once attractions were able to open up after COVID-19 restrictions were lifted, the trick was to make people feel comfortable about venturing forth again.
Another Post-COVID-19 spot, this one again tried to make visitors feels as comfortable coming to Dutchess County as they would be in their own backyard.
This came from the strategy that glass connects us all in ways we never thought of.
This came from the strategy that glass connects us all in ways we never thought of.
No industry was hit as hard by the pandemic than travel and tourism. In an effort to increase vistation to Dutchess County, we promoted outdoor, relatively safe activities.
Evans Bank came to us with a challenge. Make a bank spot that ooked nothing like a bank spot.
Print done well has stopping power. As poster, it can stop you in your tracks. In a magazine, it can stop you from turning the page. Here are some examples of work that I feel fits the bill.
Louie's Texas Red Hots was a regional restaurant chain know for its signature sauce and celebrating its 50th anniversary. Featuring retro prices from the previous decades, we launched a print campaign tying into what was popular back then.
Louie's Texas Red Hots was a regional restaurant chain know for its signature sauce and celebrating its 50th anniversary. Featuring retro prices from the previous decades, we launched a print campaign tying into what was popular back then.
Louie's Texas Red Hots was a regional restaurant chain know for its signature sauce and celebrating its 50th anniversary. Featuring retro prices from the previous decades, we launched a print campaign tying into what was popular back then.
Louie's Texas Red Hots was a regional restaurant chain know for its signature sauce and celebrating its 50th anniversary. Featuring retro prices from the previous decades, we launched a print campaign tying into what was popular back then.
A Storied Experience talks to the wealth of history, small town charm, eclectic cuisine and natural beauty there is to be found in Dutchess County. It talks to stories that have been told and to the stories waiting for visitors to write for themselves.
Online videos, banner ads and websites, oh my! Let's face it, the place where your potential customers will most interact with your brand is online. So that digital engagement had better be a poignant one.
To launch a new brand for Niagara Falls USA, we developed a brand anthem video that took people on a journey through the region, highlighting everything it has to offer potential visitors.
website for a new luxury boutique hotel
I'm constantly evolving my approach to branding. These blog posts will help give you insight into how I work and why it will work for you.
For the past few years, I've had the pleasure to work on content for Niagara Falls USA's premier marketing vehicle, the Travel Guide. Writing long-form content is something I look forward to as it's an opportunity to really delve into the subject matter.
Long-form content is an excellent tell a story that brings your brand to life. We created this online magazine for New Era to help them go from being a producer of hats to a global lifestyle brand.